We have issued our annual performance report in an online format consisting of colourful illustrations and an audio option available to increase accessibility as well as convenience.
The new unconventional design contains all of the standard information included in an annual report but in a way that is appealing and engaging for tenants.
Jason MacGilp, Group Chief Executive, said: “It’s hugely important for us that as a housing provider, we are both listening and acting on the needs and wants of our tenants.
“That’s why this year’s report has been designed to be something that tenants actually want to read and find easy to access.
“This version is sleek, interactive and gives the reader a unique visual experience.
“Moving to an online medium allows us to make our services more accessible, enabling us to offer an audio option where customers will be able to choose to listen instead of read, if preferred.
“It is great to hear that by changing our annual report we have in turn inspired other housing associations to adapt and update their reporting processes.
“We think this has been a great way to promote inclusivity and modernisation within the sector – which is only going to continue.”
The move comes following consultation with tenants, which found that those using Cairn services wanted something more fun and easier to access.
Cairn are moving towards more modern, digital communication with customers to allow them to get involved and help shape the Cairn service.
The 2019 Annual Report can be found here.