We recently sent an email survey to 1,237 Cairn tenants to ask their views on the frequency, content and format of the Cairn Focus newsletter.
109 people completed the consultation, which is a response rate of 8.8%. The survey asked a series of multiple-choice questions and questions that allowed our tenants to provide written feedback. This helped us to get a wide range of data about how they feel about Cairn Focus.
Summary of responses
73% tenants surveyed replied that they read our newsletter in some way, be it cover to cover or skim reading.
90% percent of responding tenants said that it would be a good idea to send out email bulletins.
37 out of 68 respondents preferred to receive email bulletins, with 14 preferring printed copies and 17 preferring both printed and online copies. Tenant responses showed that tenants demonstrated equal preference for an email bulletin once every month and once every three months.
Tenants told us that they liked the content of the newsletter. Key themes brought up in the content feedback included news from across Scotland that related directly to tenants, and content about important contacts or services that could help them.
Tenants who responded to the question ‘what do you not like about Cairn Focus’ told us that they did not like business orientated content as they felt it didn’t matter to them. The second most popular response were concerns about the financial effects of producing a printed newsletter.
The high level of readership amongst our tenants shows that there is a definite need for a Cairn newsletter or a news bulletin for our residents.
Due to tenant’s preference for email bulletins and their concerns over the financial implications of producing the newsletter we will send a newsletter email bulletin every two months and a printed version of our newsletter every six months so that there are two printed copies every year.
Doing this will let us communicate with our tenants more frequently, reduce waste, and support those who do not have access to the internet.